Advisor to Boutique Consulting Firms
The playbook for winning consulting clients stopped working and nobody's telling you that.
You've built something real. The relationships are there, the expertise is there, the track record is there. What's missing is an honest conversation about what's actually working now and what to do instead.
Start a conversation →What's actually going on
Two things are failing boutique consulting firms right now. And nobody's saying it plainly.
The old playbook
Building expertise, deepening relationships, staying visible, waiting for referrals. These approaches still matter. But they're producing less than they used to, and the gap between effort and results keeps widening.
The replacement advice
Most of what showed up to fill that gap was never designed for consulting. Content marketing takes time you don't have. Sales frameworks borrowed from B2B product sales ignore how trust actually works in a consulting relationship.
Buyers of consulting services have more options, more access to information, and more internal scrutiny than they did five years ago. That changes how you get to a conversation, not just what you say when you're in one.
This is for you if
You lead a boutique consulting firm. You've got real clients, a solid track record, and a team depending on you to keep work coming in.
Referrals are slower. Conversations are harder to start. The advice you've tried isn't moving the needle the way it used to. You're not panicking, but you know something has shifted.
You didn't start a consulting firm to become a salesperson or a content creator. You did it to do great work. I help you find what's actually working now, without abandoning what makes you good at what you do.
How I help
An honest look at what's working in your current approach and what's costing you more than it's returning.
Clarity on where your best opportunities actually are right now, and how to get into the right conversations more reliably.
Practical ways to stay visible and relevant with the people who matter most, without a marketing department or a content calendar.
A trusted outside perspective from someone who has watched this shift happen for fifteen years and will tell you what she actually thinks.
Let's have a real conversation about what's going on.
Not a sales call. A straightforward conversation about what's changed, what's working now, and whether there's a fit. If there's nothing I can add, I'll tell you that too.
Reach out →